Brew and Booze News

Booze and Brew News for the Week Ending 10/4/2012

Hendrick’s Gin Brings “Voyages Into the Unusual” to Philadelphia

World’s Most Unusual Gin Promises Journey Filled with Awe-Inspiring Scenes and People of Peculiar Passions

Philadelphia, PA (October 4, 2012)—The delightfully peculiar Hendrick’s Gin invites Philadelphians to open their minds, unfasten their senses and join “Voyages Into the Unusual” for two nights of extraordinary experiences from Wednesday, Oct. 17 – Thursday, Oct. 18, 2012.  Hendrick’s Gin and fellow journeyers will bid farewell to the humdrum and venture beyond what is known at the events to take place at Trust, 249 Arch St. (corner of 3rd and Arch St.) The curious and cavalier can RSVP for the event

This awe-inspiring consumer experience allows guests the opportunity to interact with the world as it is seen by Hendrick’s Gin, featuring creative cocktail libations and a scintillating cast of Hendrick’s Gin characters all in a setting complete with a grand Explorer’s Lounge, a frenzied Botanist’s Den and a full scale Apothecary Shop.

The voyage takes place the evenings of Wednesday, Oct. 16 and Thursday, Oct. 17, when Hendrick’s Gin Brand Ambassador Jim Ryan, and the entire cast of Hendrick’s Gin characters welcomes droves of fellow travelers to sample peculiar libations and entertainment that’s sure to err on the side of the unusual.

Libations to be sampled will include the Hendrick’s Voyages Into the Unusual Traveling Punch, modified ever so slightly to include the best local and seasonal ingredients that Philadelphia has to offer. Other tipples to be enjoyed will include a range of creations, from the signature Hendrick’s Gin & Tonicto the more complex Carawayfarer with Hendrick’s Gin, lemon juice, fennel juice, raspberries and framboise lambic, in addition to nearly ten other peculiar concoctions.

Guests will be entertained all night as they voyage into the unusual with a cast of characters to include: a botanist that will demystify the eleven botanicals that are within the Hendrick’s bottle, a chemist that will take you into the apothecary shop and music interspersed throughout by the eclectic band, White Ghost Shivers, among other circus acts, stations and unusual surprises.

“Hendrick’s ‘Voyages into the Unusual’ provides a haven from the mundane while introducing people to the wonders of Hendrick’s Gin,” said Joanne Birkitt, Hendrick’s Gin Senior Brand Manager. “Travelers will get a peek inside our unusual world by learning about the history of our peculiar spirit, tasting specially created libations and meeting entertaining and talented people who think about the world just a little bit differently. We can’t wait to see who we’ll get to know during our stay in Philadelphia.”

Philadelphia is the fourth stop in the year-long “Voyages Into The Unusual” series which previously docked in Houston, TX, San Francisco, CA and Chicago, IL and will conclude in New York, NY (Nov. 6 – Nov. 8).

For more information and to receive an invitation*, RSVP for the event at

*Invitations subject to availability.


Hollywood On Tap at Paramount Studios

Please join The Blank Theatre (a non-profit arts organization, Noah Wyle, Chairman) as we present our fundraiser Hollywood On Tap at Paramount Studios (Streets of New York) on Saturday October 20th. We have 40 breweries (and growing) and 10 food trucks, plus 2 stages of entertainment.

Here are just a few of the breweries that will be in attendance:

Abita, Belmont Brewing Company, Firestone Walker, Hangar 24, Lagunitas, Rogue Ales, Sierra Nevada, Stone Brewing Company, Full Sail, Session, and many many more!

If you’d like more information about this event, visit their website, follow them on Twitter, or Like them on Facebook.


Kick Up Your Heels at the National Constitution Center’s Bootleggers Ball!

Philadelphia, PA – Flappers, put on your favorite beaded silk chiffon dress, make sure your hair is perfectly bobbed, and slip on your best dancing shoes. Fellas, don your white tie and tails, grab your top hats, and don’t forget your password. In connection with American Spirits: The Rise and Fall of Prohibition – the world-premiere exhibition everyone is “jazzed” about – the National Constitution Center will transform into a swinging speakeasy, complete with Jazz Age music, Lindy Hop and Charleston lessons, and themed photo opportunities. The Bootleggers Ball will take place in the Center’s Grand Hall Lobby on Thursday, October 18, 2012 from 5:30 p.m. to 8:30 p.m.

Admission to the ball is $35 for museum members and $40 for non-members (ages 21+) and includes advanced access to American Spirits: The Rise and Fall of Prohibition before it makes its world debut. Reservations can be made by calling 215.409.6700 or at Guests are encouraged to come in their best Roaring ’20s attire!

After learning some new moves from Mixed Pickles Vintage Dance Co., who will provide free dance lessons and performances throughout the evening, partygoers can shimmy the night away to the sounds of the Ben Mauger Orchestra, who will perform popular jazz numbers of the 1920s and 30s…

Click the following link to read the complete press release:

Bootleggers Ball Press Release

If you’d like more information about the National Constitution Center, visit their website, follow them on Twitter, or Like them on Facebook.


Tippler’s Tour: Ghosts & Toasts

Spooky Colonial tales and seasonal beers highlight this tour of Colonial & modern day watering holes, which begins at the grave of Betsy Ross and continues through the Christ Church Burial Ground and beyond.  With drinks and snacks at National Mechanics, Triumph Brewing Company and the historical City Tavern, the tour guide entertains guests with spine tingling true tales, along with stories of the drinking traditions from Colonial times.  Learn about the tradition of beer drinking in Philadelphia while doing some imbibing of your own along the way!

  • Tour-goers will sample Poor Richard’s Spruce Ale, Strongbow Cider, Pumpkin Ale and more.
  • Departs from the Betsy Ross House, 239 Arch Street.  Tickets are $40; $35 seniors/students/military.
  • Must be 21 with valid ID.
  • Call (215) 629-4026 or visit for tickets.

If you’d like more information about Historic Philadelphia, visit their website, follow them on Twitter, Like them on Facebook, and check out their videos on YouTube.

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