Brew and Booze News

Brew News Flash! WXPN Radio + Philadelphia Brewing Co. = World Cafe Broadcaster Brown Ale


Here is part of an email that I received last week from a Philadelphia Public Relations firm:

Here’s a phrase you might like to read more often: Free beer! Seriously, I’m writing to tell you how you can score some free beer (and pint glasses too!). Read on.

WXPN is celebrating the 20th anniversary of its flagship World Cafe® program this October, and the station has partnered with Philadelphia Brewing Company to create an exclusive commemorative brew to mark the occasion. It’s called the World Cafe® Broadcaster Brown Ale, and it’s going to be availalble on draft at bars throughout the greater Philly area throughout October.

We’re tapping the first keg with an invitation-only tasting event on Wednesday, September 21 at the Kensington brewery. The event will feature commentary from World Cafe® host and music tastemaker David Dye, Philadelphia Brewing Company representative Bill Barton and WXPN General Manager Roger LaMay, a video screening, brewery tours and of course, free beer!

Those in attendance will also take home World Cafe® Broadcaster Brown Ale pint glasses. Sounds like a good deal, right?

Unfortunately, the event was scheduled for 4PM. Not a very convenient time when you have a full time job. Since they were kind enough to invite us to the event, I asked them to send us any additional information that we could share with you, our loyal readers. Below is the official press release…

WXPN Partners with Philadelphia Brewing Co. to Produce World Cafe® Broadcaster Brown Ale

Limited-time beer brewed in honor of the World Cafe® 20th anniversary

PHILADELPHIA, Pa. September 22, 2011 – WXPN (http://www.xpn.org), the nationally-recognized leader in Triple A (Adult Album Alternative) music and producer of the World Cafe®, today announced that it has teamed up with Philadelphia Brewing Co. to produce the World Cafe® Broadcaster Brown Ale. Brewed in celebration of the 20th anniversary of the World Cafe® radio program, the Broadcaster Brown Ale will be available on draught at select bars throughout the greater Philadelphia region beginning at the end of September.

“I never would have guessed that World Cafe® would have its own commemorative beer when we started the program 20 years ago,” said World Cafe® host David Dye. “We’re excited to have a great local brewer like Philadelphia Brewing Co. on board to celebrate this anniversary. I can’t wait for fans to taste our own World Cafe® beer!”

The Broadcaster Brown Ale is a medium-bodied, deep red-brown hued ale brewed with American hops and oats along aromatic German dark malts.

  • Alcohol Content: 5.0% ABV
  • IBU’s: 28
  • Color: Deep Ruby-Brown
  • Hops: Bravo, Centenial, CascadeDry Hops: Amarillo, Cascade
  • Malts: Two-row Pilsner, Dark Munich, CaraMunich, Carafa, Oats

Video footage of the Broadcaster Brown Ale brewing process is available here.

“We are honored to produce the official beer of the World Cafe® and had a great time working with the folks at XPN to bring the brew to life,” said Philadelphia Brewing Co. owner Bill Barton. “We both like to think we have great taste, whether in beer or music, so this partnership was a natural fit.”

WXPN and Philadelphia Brewing Co. held a celebratory tasting event at the brewery on September 21 where Dye and other station representatives tasted the beer for the first time.

(From left) Philadelphia Brewing Co. owner Bill Barton, WXPN General Manager Roger LaMay, World Cafe® host David Dye and Nancy Barton of Philadelphia Brewing Co. celebrate the launch of the World Cafe® Broadcaster Brown Ale Beer at a tasting event at the brewery on September 21.

World Cafe® host David Dye prepares for his first taste of the World Cafe® Broadcaster Brown Ale at a special tasting event at Philadelphia Brewing Co. on September 21.

In addition, WXPN has arranged a World Cafe® Broadcaster Brown Ale Beer Week from Octobert 3-6 at regional watering holes where the limited-edition beer will be available. Dye will serve as DJ and guest bartender, playing a special music mix while serving up the World Cafe® brew. All Beer Week events will feature giveaways including World Cafe® Broadcaster Brown Ale Beer pint glasses, Live @ the World Cafe® CDs, music downloads and more.

The World Cafe® Broadcaster Brown Ale Beer Week schedule is as follows:

Monday, October 3

105 S. Main Street, New Hope, PA 18938
5 – 7 p.m.

The Princeton Sports Bar & Grill
128 Nassau Street, Princeton, NJ 08540
8 – 10 p.m.

Tuesday, October 4

108 W. State Street, Kennett Sq., PA 19348
5 – 7 p.m.

Station Taproom
207 West Lancaster Ave., Downingtown, PA 19335
8 – 10 p.m.

Wednesday, October 5

Milkboy Coffee
1100 Chestnut St., Philadelphia, PA 19107
5 – 7 p.m.

Johnny Brenda’s
1201 Frankford Ave., Philadelphia, PA 19125
8 – 10 p.m.

Thursday, October 6

McMenniman’s Tavern
7170 Germantown Ave., Philadelphia, PA 19119
5 – 7 p.m.

Derek’s Restaurant
4411 Main Street, Philadelphia, PA 19127
8 – 10 p.m.

Philadelphia Brewing Co. is located in the Kensington neighborhood of Philadelphia, just off of Frankford Avenue. Visit the brewery for a free tour and tasting every Saturday between noon and 3:00 p.m. To learn more about Philadelphia Brewing Co., visit www.philadelphiabrewing.com

For more information about the World Cafe®, please visit http://www.xpn.org/xpn-programs/world-cafe or www.worldcafe.npr.org. The electronic press kit for the World Cafe® 20th Anniversary is available at http://www.xpn.org/epk-wc-20th.

ABOUT WXPN

WXPN, the nationally recognized leader in Triple A radio and the premier guide for discovering new and significant artists in rock, blues, roots and folk, is the non-commercial, member-supported radio service of the University of Pennsylvania. WXPN produces World Cafe® public radio’s most popular program of popular music hosted by David Dye and syndicated by NPR, and the Peabody Award winning Kids Corner hosted by Kathy O’Connell. WXPN also produces the alternative rock service, XPN2 (http://www.xpn.org/xpn2/home) as its secondary radio channel in HD. WXPN serves the greater Philadelphia area at 88.5 FM, the Lehigh Valley at 104.9, Worton/Baltimore at 90.5 FM, Lancaster/York at 88.7 FM, Harrisburg at 99.7 FM and the world via online streaming at XPN.org.

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