The booze business in the good old US of A is a funny and quirky thing. Thanks to things like the three tier system and the fact that liquor laws can vary from state to state, selling booze is a complicated business. And if you happen to live in New Jersey, add the dry town to the list of funny and quirky booze business things.
For those that aren’t in the know, a dry town is one that prohibits the sale of alcohol. Haddonfield, NJ, the home of WhiskyCast, is a “charming, yet regrettably dry town” that is right up the street from the East Coast Office of BoozeDancing Central. Another such town is Collingswood, NJ.
While you can’t sell alcohol in these towns, it’s perfectly ok to produce it there. Brody’s Crafted Cocktails is made in Collingswood, NJ and just so happens to be the subject of today’s video. They were kind enough to send us samples of the following ready-to-drink cocktails:
- Air Mail — rum infused with honey, lime and earthy aromatic bitters; Gold medal at SIP Awards.
- Minted Mule — a minty mingle of vodka and spicy ginger with a splash of lime; Bronze Medal at SIP Awards
- French 75 — bright juniper gin with a tart lemon kiss and a licorice finish; Silver Medal at SIP Awards
Here’s a bit more information about Brody’s:
The idea for Brody’s was born in co-founder Cristy Neunson’s kitchen out of the desire to create an easy consistent answer to crafting sparkling cocktails at home. Along with her husband John, and tenured beverage professional Ken Dee, they vetted the concept, and it soon became clear that they uncovered an opportunity in the ready-to-drink cocktail space.
“I’ve always gravitated toward champagne,” states Neunson. “But in recent years, I’ve found myself ordering sparkling cocktails as they’ve become increasingly popular on menus. When we put our heads together, we realized there was this white space between premium spirits and sparkling wine that we could fill,” she adds. “Knowing we wanted to create a multi-serve product that could be shared and wouldn’t fall flat, we incorporated the experiential element of encouraging consumers to choose their own adventure by adding the sparkling beverage of their choice.”
Bubbly cocktails! What’s not to love about that? To find out if this “choose your own adventure” concept works, click the play button on the following video:
If you like what you saw and heard, please subscribe to our blog and YouTube Channel. It’s the easiest and BEST way to find out what we’ll be tasting next!