Brew and Booze News

Craft Beer News Flash: The Launch of Beerporium!


Click the pic to visit!

Yesterday morning, we received an email from our Craft Beer blogging buddy Will Carlson of the Brew Trek blog. In his email, Will asked if we could share some information about his latest Craft Beer-centric business opportunity: the launch of his Beerporium website.

Will is incredibly passionate about his beer, and his Brew Trek blog is all about his Craft Beer journey, i.e. “ever since his first visit to Wynkoop Brewing back in 1988, he has been hooked on craft beer and it’s culture, seeking out breweries and brew pubs wherever he travels”. Beerporium is Will’s way of helping others maximize THEIR Craft Beer journey.

Without further ado, below is Will’s press release which does a fantastic job of explaining what Beerporium is all about. Many thanks to Will for taking the time to share this information with us. Cheers!


Beer Blogger Creates Products for Craft Beer Lovers

Denver, CO – May 10, 2013William (Will) Carlson II, writer/creator of the craft brewery travel blog Brew Trek, is proud to announce the launch of Beerporium, a company specializing in products for craft beer lovers and travelers.

Beerporium’s  flagship product, the Brewery Passport and Journal, provides the perfect way for craft beer drinkers to document their visits to breweries. The Passport was developed through insights gained in nearly 25 years of visiting craft breweries. Will noticed that, just like him, many craft beer fans were documenting their visits and beers using blank, off-the-shelf pocket notebooks, filling in the details as the mood struck them. With preprinted spaces for all of the relevant information about a brewery, including thoughts on beers savored there, the Passport gives craft beer lovers a way to take home a memento from their visit, and at some locations, to enjoy free beer!

A number of participating Colorado breweries will stamp the Passports, and at select breweries, offer the Passport bearer a free flight of three beer tasters. 12 Colorado craft breweries have already signed on to offer free flights or just stamp the Passports; they include Asher Brewing, Black Bottle Brewery, Bootstrap Brewing, Brewery Rickoli, Equinox Brewing, Grand Lake Brewing, Lone Tree Brewing, New Belgium Brewing, Odell Brewing, Pateros Creek Brewing, Very Nice Brewing, and Wit’s End Brewing. Brewers from across the nation are welcome to participate, details can be found at

The Brewery Passport and Journal retails for $15.00 and can be purchased online at the Beerporium website, through breweries that carry them, or retail outlets like Hugo’s Beer in Denver. Special events where the Passport can be purchased are being planned also. With most breweries charging $1.00 to $3.00 per beer taster, the value of the Passport can be appreciated in just two or three brewery visits.

A second product, the Colorado Craft Breweries poster, has just been released, showcasing all of the current craft breweries in the ‘Napa Valley of Beer.’ Artfully integrated into perhaps the coolest state flag in the nation, the names of the state’s breweries comprise the graphical elements of the Colorado state flag. Since the brewing landscape in the state is changing on a monthly, and almost weekly basis, different editions will be issued with the newest breweries worked into the design. The posters retail for $13.00, with $1.00 of each poster sold donated to the Colorado Brewers Guild as a way to show our support for craft brewing in Colorado.

Additional products are currently in the planning stages, including craft brewery posters for all of the major brewing states in the nation. T-shirts derived from the poster designs are also being considered.

For more information contact
William Carlson II:,, Beerporium on Google+

About William Carlson II

William Carlson II is an avid craft beer fan, homebrewer, blogger, and traveler. Since 2010 he has written the craft brewery travel blog, Brew Trek (, documenting the sights, sounds, and experiences of a life obsessed with craft beer. He has visited close to 100 breweries in the past 25 years since his first visit to Wynkoop Brewing in 1988. With nearly 30 years of graphic design, advertising, marketing, and creative direction experience, he applies that knowledge to the development of new products for Beerporium.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.